LIVING FOR TODAY: GEN Z’S SOFT SAVING ERA

Living for Today: Gen Z’s Soft Saving Era

A New Kind of Wealth: Gen Z Is Rewriting the RulesFor years, monetary success adhered to a familiar pattern: gain progressively, save boldy, purchase a home, and prepare for retirement. However Gen Z is approaching money with a fresh perspective. Instead of focusing solely on long-lasting build-up, this generation is prioritizing equilibrium, w

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